Category : Manufacturer
Brand : Fried
Trenner & Friedl is a loudspeaker manufacturer from Graz in Austria The company was founded in 1994 by Andreas Friedl and Peter Trenner. In addition, Trenner & Friedl are also responsible for audiophile music productions and distribute a number of noble high-end brands such as 8e3789ece9cf2419afdd4ad6c6ea6ccf and Benz Micro in Austria. 1994 First public appearance at the HighEnd Vienna in the Vienna Plaza Hotel. Together with Friedrich Schäfer (ASR_Audio_Systeme - a manufacturer of high-end amplifiers), ASR_Audio_Systeme_Emitter_II and Trenner & Friedl Miles will be presented. 1995 Noble HighEnd products are put into distribution. Through the sale of Jeff Rowland amplifiers, 8e3789ece9cf2419afdd4ad6c6ea6ccf cables, ASC Tubetraps, money is to come in for the construction of loudspeakers 1996 Trenner & Friedl present their "battleship" Gordon at the Highend in Frankfurt. The performance becomes a success. The first distributors were acquired in Germany and Taiwan. A test report in the renowned trade magazine Image Hifi about the Gordon will be arranged.
1997 Gordon is discussed very positively in Image Hifi and will be the reference speaker for the next few years. Further "foreign assignments" will follow - Switzerland, Italy, Germany. With Enzo Nolli, Trenner & Friedl were able to conquer Switzerland in terms of sales. 1999 Trenner & Friedl is set up on its own legs and the Andreas Friedl KEG is founded. 2000 The first professional music production is started. At a competition, the musicians of Supercussion (an ensemble with musicians of the Vienna Philharmonic, Radio Symphony Orchestra, Bruckner Orchestra, etc.) want to find out from whom they commission their CD. Trenner & Friedl wins against the ORF. Trenner & Friedl is moving to their new domicile on the Steinberg near Graz. 2001 More recordings with supercussion will follow and the CD "Spartacus" will be produced. For the festive presentation, an event will be held at the Vienna Konzerthaus, which will also be resumed. These recordings will only be published in a special edition for the Salzburger Nachrichten, but they are not marketed, but they are legendary! 2002 More loudspeakers are being developed to round off the portfolio. The loud drink Dizzy is discussed very positively in several European journals. 2003 Trenner & Friedl dare to take the step over the big pond. With the USA, Trenner & Friedl will certainly get a potent but also difficult distribution. At the same time, Trenner & Friedl and Bernhard Lenz are working on a hi-fi design furniture for Graz as the Capital of Culture in 2003 that will win several design awards. The EditionSpace is being created under the patronage of Bernhard Lenz . 2004 Start of the partnership and loose cooperation with Crayon a friendly team from Styria, which produces high-end amplifiers and CD players. First appearance at Blickfang, a trade fair for desging in Vienna with EditionSpace. ART the smallest isolator & Friedl loudspeaker is born and is soon the best-selling loudspeaker of Isolator & Friedl. With Fritz Pauer, one of the most important European jazz pianists and composers is brought into the music label Trenner & Friedl . The production "Lightsignals" is presented. 2005 Another Hifi furniture from the EditionSpace line is being developed, which is winning prizes again. This will be followed by several appearances abroad, including trade fairs at the Pfäffikon and Blickfang in Zurich. Andreas Friedl meets at an event OA Fr. Dr. Rötzer from the University Hospital Graz. She needs a special set of headphones for the disabled. Andreas Friedl discusses various approaches with her. 2006 At a symposium Fr. Dr. Rötzer presents the ideas of Andreas Friedl and indirectly forces him to deal more intensively with the topic. The difficulties are, first of all, the fact that disabled people do not tolerate physical contact on the ears. A conventional headphone is eliminated with it. Thus, the idea of a sound cushion was born. With Josef Wichmann, a specialist in model making, a scale model was designed. In addition, special foams were required for this, which prevent the patient from lying down and have the tonal properties. With Norbert Hessenberger, a man was brought into the team who has the necessary knowledge for this. For Soundscape, a grant was submitted to the impulse program of the creative industries and won. This enabled the necessary equipment to be purchased and a first prototype to be developed.
In 2007 a distributor for China, Hong Kong and Macao could be found for Trenner & Friedl . The order situation is literally exploding. The manufacturing process must be completely rethought and optimized for the increasing quantities. 2008 Miles, who had already seen the light of day in 1994 and gave the starting signal for the speakers from Trenner & Friedl , has been revised and will be back in the product portfolio in a new design. Miles will be presented for the first time at the CES in Las Vegas in January 2008 and can inspire there. 2009 represents a turning point in the loudspeaker production of Trenner & Friedl . You leave well-trodden paths and produce a loudspeaker that already stands out or better NOT stands out due to its extremely restrained and simple design. Even the company logo was applied only on the back. The new loudspeaker, which was christened RA, is extremely efficient. As a result, it no longer provides a significant load for the amplifier and so even very small powers from 8W of the RA can elicit volume levels in the disco level. "The finest birch plywood, selected veneers, sheep's wool as insulation, the paper membranes impregnated with six layers of balsamic Italian oil varnish. All the proportions are consistently in the golden ratio, right down to the wiring," Trenner & Friedl describe the RA and hardly give any technical details so as not to let the focus slip from the music to the sound again. RA was played for the first time at CES 2009 in Las Vegas and was discussed extremely positively (see eg. Event Reports dagogo).
2011 at CES 2011 in Las Vegas, Trenner & Friedl will present the completely redesigned DUKE. Together with Jeff Rowland and 8e3789ece9cf2419afdd4ad6c6ea6ccf, a system of superlatives will be shown. Thus, the interest of the international trade press was granted to Trenner & Friedl and there are numerous reports, some of them almost euphoric. (see eg. The Vynil Anachronist) or Sempre Audio.
Speaker: http://www.trenner-friedl.com (german/english) facebook Fanpage: http://www.facebook.com/pages/Trenner-Friedl/72837407592 (german/english) Electronics: http://www.hifi.at (english)